Inspire Wonder and Curiosity
Our Mission Is to
About the Incredible World We All Share
Storytelling Juggernaut
We're a
Multifaceted programs are our specialty, and storytelling through content and experiences is our guiding light. What sets us apart?
Atlas Obscura
Gastro Obscura
We are a global community of explorers who have together created a comprehensive database of the world’s most wondrous places, such as a rainbow-hued salt lake, an observatory modeled after R2-D2, and thousands of other architectural marvels, natural wonders, and unique collections across the world and just around the corner.
Gastro Obscura is the ultimate food storyteller and the definitive guide to the world’s most wondrous food and drink, such as the bamboo waterslides of fast-flowing somen noodles, a hearty bread baked by underground hot springs, and a decadent Vietnamese egg coffee invented during a dairy shortage.
We Tell Extraordinary Tales for Visionary Brands
Chase Sapphire
Nissan
Hendrick's Gin
Timberland
Land Rover
GORE-TEX
Netflix
Fernet-Branca
A New Generation of Travel and Tourism Storytelling
Discover Los Angeles
Brand USA
Visit Florida
Travel Nevada
Visit Colorado
Discover Puerto Rico
The World’s Biggest and Most Innovative Lifestyle, Travel, and Tourism Brands
Turn to Us to Tell Their Stories
How We Work With Brands and Destinations
We Dream Big and Deliver Big, for Our Audience and Yours.
connected, passionate explorers
We’re Leading a New Generation of
34
73
%
%
Millennials
(Quantcast)
average trips taken
per year
(Kelton Consumer Insight Study)
33
$10K
%
Gen X
(Quantcast)
spent on travel in the last 6 months
2
X
more likely to have a household income of $150k +
(Quantcast)
6
have graduate degrees
(Quantcast)
Magic meets metrics
We Deliver Wonder at Scale
1
#
Travel Podcast
23K
Places in Our Atlas
17M
Podcast Listeners
2
Emmy Awards
1.3M
New Podcast Listeners Every Month
3
New York Times
Bestselling Books
Our Best Tales Are the Ones We’ve Yet to Tell.
Let’s work together.
Send Us a Note and We’ll Be in Touch.
SUBLIME, ETHEREAL, THRILLING.
The Hype Is Real
The New York Times
ATLAS OBSCURA IS ESTABLISHING AN ENTIRELY NEW FRONTIER FOR THE INDUSTRY
The Verge
Bespoke storytelling in a snackable 8-to-12 minute audio format
Podcast
Telling tales that inspire people to experience the world, and our brand partners, like never before
Bespoke Content
Transporting audiences through cinematic wonder-in-motion
Dynamic Video
Our transformative events surprise and delight, in real life and virtually, with an artistic vision
Immersive Experiences
Curated experiences within the pocket guide to wonder, packed with discovery on iOS and Android
Mobile App
Influencing in-feed on Instagram, Facebook, Twitter, and YouTube
Social Engagement
We create premium printed products you won't see anywhere else
Premium Print
01/05
YouTube
Non-Fungible Planet
11 Breathtaking Natural Wonders / 5 continents / A celebration of our 1 incredible planet on Earth Day
Studio Obscura
Our Work
Expertise
Audience
Contact
ATLAS OBSCURA IS BUILDING THE NICE VICE
Washingtonian
A NEXT GENERATION NATIONAL GEOGRAPHIC
ADWEEK
03/05
04/05
02/05
05/05
04/05
03/05
01/05
AB InBev
Total Eclipse Festival
To help launch Elysian Brewing’s new brew Space Dust, we created a summer-long content series culminating in a once-in-a-lifetime event – the first total solar eclipse to span the entire country since 1918.
The Total Eclipse weekend-long glamping festival celebrated this rare astronomical event on a secluded farm nestled in Oregon's Snake River Valley through science, music and celestial wonders.
02/05
01/05
03/05
04/05
05/05
02/05
Hendrick's Gin
Atlas Obscura produced a series of three sold-out garden parties in Seattle, Atlanta, and Washington D.C. showcasing the touring “Grand Garnisher”, a cucumber slicing, drink garnishing automobile powered by pedaling.
We mixed thousands of custom Hendrick’s Gin cocktails for 1,100 guests who enjoyed live performances, music, lawn games, and other Atlas Obscura-curated revelries.
YouTube
AB InBev
05/05
04/05
03/05
02/05
01/05
Nissan
In a time when large-scale, in-person events were not feasible, our breakthrough partnership with Nissan brought the American drive-in experience to the world when it needed it most.
Live-streamed shows and a docu-series featured performances by highly-acclaimed artists like Wu Tang Clan’s GZA in awe-inspiring places.
Digital itineraries and a Custom Glove Box Book mapped each of the incredible journeys to guide our audience on the open road.
Rogue Routes
05/05
04/05
03/05
02/05
01/05
Visit Florida
Mermaid Camp
Visit Florida leveraged Atlas Obscura’s storytelling expertise to showcase family destinations like Weeki Wachee, a live mermaid show operating since 1947.
In our signature video franchise “Atlas Obscura Tries”, editorial fellow Sarah Dern learned from veteran mermaids and inspired a new generation of traveling families to visit Florida.
Let's Work Together
(APPLE)
05/05
04/05
01/05
02/05
03/05
Chase Sapphire
New York Through Time
On behalf of Chase Sapphire®, we produced an immersive journey through the history and subterranean tunnels of New York City – an experience made available to cardholders on the Ultimate Rewards platform during a special pre-sale period.
Chase Sapphire® cardholders partied aboard vintage MTA subway cars turned mobile art installations, each providing music and entertainment from an iconic 20th century decade.
On its voyage from Brooklyn to Manhattan, the after-hours train ride created a delightful public spectacle as curious travelers waiting on subway station platforms peered inside.
05/05
04/05
03/05
02/05
01/05
Land Rover
Rediscover Adventure
After a year at home exploring the world from the comfort of our homes, we partnered with Land Rover to get outside and Rediscover Adventure.
A cinematic video and branded content series documented the journeys of three influential families as they hit the open road in their Land Rover Discovery.
As launch partner of the highly anticipated Atlas Obscura iOS app, Land Rover’s custom in-app features included itineraries curated by video series talent, Leonardo Nam, Jessica Mendoza and Tim Howard.
05/05
04/05
03/05
02/05
01/05
Timberland
Timberland, the iconic American manufacturer of outdoor gear, sought to promote its "Modern Trail" campaign, which highlighted everyday adventures and local art forms.
Atlas Obscura curated unique urban explorations and hands-on workshops for 75 guests across four cities including New York City, Chicago, Philadelphia and Boston.
05/05
04/05
03/05
02/05
01/05
Fernet-Branca
Fernet-Branca asked us to create an intimate event that pays homage to its Italian roots.
We produced the “The Night Garden of Serenissima”, a venetian fairytale soiree which sold out in less than 24 hours.
Guests were given rare special access inside San Francisco’s historic, 140-year-old Albion Castle and its secret underground tunnels, and were treated to an unforgettable night of custom cocktails, music, and performance art.
04/04
03/04
02/04
01/04
GORE-TEX
An official SXSW 2019 event, In The Element was a two-day celebration of exploration and innovation featuring panels, outdoor experiences, live music and product demos.
5 Sold-out custom guided excursions helped visitors experience Austin while demo-ing GORE-TEX branded products.
NPR called it a WOW event of SXSW 2019.
03/03
02/03
01/03
Netflix
Atlas Obscura loves the stranger side of the wondrous world we all share. It's only natural that Netflix came to us to generate excitement ahead of the premiere of their original series, Stranger Things.
In the month leading up to the premiere, we built intrigue through a curated collection of content, “Strange Stories and Stranger Things”.
A branded hub showcasing the Stranger Things trailer featured 10 articles that laddered up to the show's central themes, from secret government experiments to mysterious natural phenomena.
Strange Stories and Stranger Things
05/05
04/05
03/05
02/05
01/05
Discover Los Angeles
Mapping L.A.
In partnership with Los Angeles Tourism & Convention Board, we reimagined their official tourism guides to help travelers navigate the city like an L.A. native.
Each print guide is brimming with interesting ways to experience the city, like Bucket List with a Twist, a taco map, and an interactive mobile component.
“Creating fresh and innovative ways to discover Los Angeles through keepsake materials.”
- Forbes
04/04
03/04
02/04
01/04
Brand USA
Small Town, Big Story
“Small Town, Big Story” is an Emmy-Award winning discovery of America’s small towns that are packed with wonder.
This ongoing video partnership and soon-to-be podcast series reveals singular celebrations, local lore, and hidden histories in some of these amazing places, like The Last Ice Harvest in South Bristol, Maine, The Trailing of the Sheep in Sun Valley, Idaho, a Radical Puppet Theatre in Glover, Vermont and the Sponge Capital of the World in Tarpon Springs, Florida.
04/04
03/04
02/04
01/04
Travel Nevada
Fellowship of the Loneliest Road
With Travel Nevada, we issued an open call to artists to apply for “The Fellowship of the Loneliest Road,” a traveling artist residency that would send a creator on a journey across Highway 50 to create a body of work.
The winner, Artist Paul Johnson, set out on a five-day journey across Nevada’s Route 50, dubbed “The Loneliest Road in America” by Life Magazine in 1986.
In a four-part series, we debuted the works he created on the road across Nevada and explored their making.
05/05
04/05
03/05
02/05
01/05
Visit Colorado
Visit Colorado and Atlas Obscura partnered to create a documentary profile about Scott Harrison, a Vietnam War veteran who built a magical carousel in his picturesque hometown of Nederland, CO.
The piece tells the story of Scott’s inspirational journey from soldier to self-taught carver and how he made his dream carousel a reality, bringing joy to his community and inspiring thousands of visitors to Nederland every year.
05/05
04/05
03/05
02/05
01/05
Discover Puerto Rico
Discover Puerto Rico partnered with Atlas Obscura to create an enchanting podcast episode exploring San Juan Sound—an iconic studio that echoes the island’s centuries-old musical culture, and may contain a jukebox-loving ghost.
Our host Dylan Thuras joined author Eddie Rivera and producer Matteo Burr on a walk through time to celebrate and discuss the island’s rich musical history.
San Juan Sound Podcast Episode
Studio Obscura
Expertise
Audience
Contact
Studio Obscura
Expertise
Audience
Contact
Studio Obscura
Expertise
Audience
Contact
Studio Obscura
Expertise
Audience
Contact
Continuing our shared commitment to sustainability, we partnered with some of YouTube’s biggest global creators to explore eleven places of natural wonder, broadcast to millions globally across YouTube.
Eco-excursions were tied to an NGO fighting to protect the vital habitats, landscapes, and waterways we visited.
05/05
500 Attendees / 77M Earned Media Impressions
Grand Garnisher Tour
Head-turning creative formats bridge the gap between digital and offline in target markets
Out -Of-Home
Outside the box is our norm.
Unique angles, an authentic voice, curiosity-inducing narratives, spectacular settings, and wild and unexpected stunts.
The Night Garden of Serenissima
The Carousel of Happiness
Brands
Travel and Tourism
Our Work
Brands
Travel and Tourism
Our Work
Brands
Travel and Tourism
Our Work
Brands
Travel and Tourism
Our Work
Brands
Travel and Tourism
(APPLE)
(APPLE)
(Quantcast)
Obscura Studios
Our Mission
Case Studies
Services
Audience
Contact
About The Incredible World We All Share
Inspire
Wonder and Curiosity
Our mission is to
In The Element
05/05
01/05
02/05
03/05
04/05
A NEXT GENERATION NATIONAL GEOGRAPHIC
ADWEEK
ATLAS OBSCURA IS BUILDING THE NICE VICE
Washingtonian
ATLAS OBSCURA IS ESTABLISHING AN ENTIRELY NEW FRONTIER FOR THE INDUSTRY
The Verge
SUBLIME, ETHEREAL, THRILLING.
The New York Times
The Hype Is Real
A NEXT GENERATION NATIONAL GEOGRAPHIC
ADWEEK
ATLAS OBSCURA IS BUILDING THE NICE VICE
Washingtonian
ATLAS OBSCURA IS ESTABLISHING AN ENTIRELY NEW FRONTIER FOR THE INDUSTRY
The Verge
SUBLIME, ETHEREAL, THRILLING.
The New York Times
The Hype Is Real
NAMED ONE OF FAST COMPANY'S MOST INNOVATIVE COMPANIES OF 2023
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MOST INNOVATIVE COMPANIES OF 2023
Named one of Fast Company's
MOST INNOVATIVE COMPANIES OF 2023
Named one of Fast Company's
Read more