CONTENT AND EXPERIENCE POWERHOUSE
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Atlas Obscura’s in-house creative studio creates game-changing content and turnkey marketing solutions for travel, tourism, and brand partners.
We Tell Extraordinary Tales for Visionary Brands
Chase Sapphire
Nissan
Hendrick's Gin
Timberland
Land Rover
GORE-TEX
Netflix
Fernet-Branca
A New Era of Travel and Tourism Marketing
Discover Los Angeles
Brand USA
Visit Florida
Travel Nevada
Visit Colorado
Discover Puerto Rico
The Best in the Business
Turn to Us for Our Expertise
We Dream Big and Deliver At Scale
How We Activate Brand and Tourism Partnerships
Powered by a Coveted
Community of Millions
3.3X
78
%
%
more likely to have taken 16-20 international trips in the last 3 years
(Quantcast)
more likely to have spent $10,000+ on travel in the last 6 months
25
50
%
have Graduate Degrees
(Quantcast)
women / men
2.2X
more likely to have taken 5-6 domestic trips last year
(Quantcast)
3.7X
ages 18-54
(Quantcast)
Our Visionary Storytelling Raises the Bar
1.4M
How Can We Help?
Let’s work together.
Send Us a Note and We’ll Be in Touch.
01/05
YouTube
Non-Fungible Planet
Studio Obscura
Our Work
Offerings
Audience
Contact
03/05
04/05
02/05
05/05
04/05
03/05
01/05
AB InBev
Total Eclipse Festival
To help launch Elysian Brewing’s new brew Space Dust, we created a summer-long content series culminating in a once-in-a-lifetime event – the first total solar eclipse to span the entire country since 1918.
The Total Eclipse weekend-long glamping festival celebrated this rare astronomical event on a secluded farm nestled in Oregon's Snake River Valley through science, music and celestial wonders.
02/05
01/05
03/05
04/05
05/05
02/05
Hendrick's Gin
Atlas Obscura produced a series of three sold-out garden parties in Seattle, Atlanta, and Washington D.C. showcasing the touring “Grand Garnisher”, a cucumber slicing, drink garnishing automobile powered by pedaling.
We mixed thousands of custom Hendrick’s Gin cocktails for 1,100 guests who enjoyed live performances, music, lawn games, and other Atlas Obscura-curated revelries.
YouTube
AB InBev
05/05
04/05
03/05
02/05
01/05
Nissan
In a time when large-scale, in-person events were not feasible, our breakthrough partnership with Nissan brought the American drive-in experience to the world when it needed it most.
Live-streamed shows and a docu-series featured performances by highly-acclaimed artists like Wu Tang Clan’s GZA in awe-inspiring places.
Digital itineraries and a Custom Glove Box Book mapped each of the incredible journeys to guide our audience on the open road.
Rogue Routes
05/05
04/05
03/05
02/05
01/05
Visit Florida
Mermaid Camp
Visit Florida leveraged Atlas Obscura’s storytelling expertise to showcase family destinations like Weeki Wachee, a live mermaid show operating since 1947.
In our signature video franchise “Atlas Obscura Tries”, editorial fellow Sarah Dern learned from veteran mermaids and inspired a new generation of traveling families to visit Florida.
05/05
04/05
01/05
02/05
03/05
Chase Sapphire
New York Through Time
On behalf of Chase Sapphire®, we produced an immersive journey through the history and subterranean tunnels of New York City – an experience made available to cardholders on the Ultimate Rewards platform during a special pre-sale period.
Chase Sapphire® cardholders partied aboard vintage MTA subway cars turned mobile art installations, each providing music and entertainment from an iconic 20th century decade.
On its voyage from Brooklyn to Manhattan, the after-hours train ride created a delightful public spectacle as curious travelers waiting on subway station platforms peered inside.
05/05
04/05
03/05
02/05
01/05
Land Rover
Rediscover Adventure
We created a video campaign that celebrated the joy of post-pandemic return to travel, captured through celeb talent as they rediscovered adventure on unique road trips with their families.
This full-funnel campaign rooted in a cinematic video and branded content series documented their journeys as they hit the open road in their Land Rover Discovery.
05/05
04/05
03/05
02/05
01/05
Timberland
Timberland, the iconic American manufacturer of outdoor gear, sought to promote its "Modern Trail" campaign, which highlighted everyday adventures and local art forms.
Atlas Obscura curated unique urban explorations and hands-on workshops for 75 guests across four cities including New York City, Chicago, Philadelphia and Boston.
05/05
04/05
03/05
02/05
01/05
Fernet-Branca
Fernet-Branca asked us to create an intimate event that pays homage to its Italian roots.
We produced the “The Night Garden of Serenissima”, a venetian fairytale soiree which sold out in less than 24 hours.
Guests were given rare special access inside San Francisco’s historic, 140-year-old Albion Castle and its secret underground tunnels, and were treated to an unforgettable night of custom cocktails, music, and performance art.
04/04
03/04
02/04
01/04
GORE-TEX
An official SXSW 2019 event, In The Element was a two-day celebration of exploration and innovation featuring panels, outdoor experiences, live music and product demos.
5 Sold-out custom guided excursions helped visitors experience Austin while demo-ing GORE-TEX branded products.
03/03
02/03
01/03
Netflix
Atlas Obscura loves the stranger side of the wondrous world we all share. It's only natural that Netflix came to us to generate excitement ahead of the premiere of their original series, Stranger Things.
In the month leading up to the premiere, we built intrigue through a curated collection of content, “Strange Stories and Stranger Things”.
A branded hub showcasing the Stranger Things trailer featured 10 articles that laddered up to the show's central themes, from secret government experiments to mysterious natural phenomena.
Strange Stories and Stranger Things
05/05
04/05
03/05
02/05
01/05
Discover Los Angeles
Mapping L.A.
In partnership with Los Angeles Tourism & Convention Board, we reimagined their official tourism guides to help travelers navigate the city like an L.A. native.
Each print guide is brimming with interesting ways to experience the city, like Bucket List with a Twist, a taco map, and an interactive mobile component.
04/04
03/04
02/04
01/04
Brand USA
Small Town, Big Story
“Small Town, Big Story” is an Emmy-Award winning discovery of America’s small towns that are packed with wonder.
This ongoing video partnership and soon-to-be podcast series reveals singular celebrations, local lore, and hidden histories in some of these amazing places, like The Last Ice Harvest in South Bristol, Maine, The Trailing of the Sheep in Sun Valley, Idaho, a Radical Puppet Theatre in Glover, Vermont and the Sponge Capital of the World in Tarpon Springs, Florida.
04/04
03/04
02/04
01/04
Travel Nevada
Fellowship of the Loneliest Road
With Travel Nevada, we issued an open call to artists to apply for “The Fellowship of the Loneliest Road,” a traveling artist residency that would send a creator on a journey across Highway 50 to create a body of work.
The winner, Artist Paul Johnson, set out on a five-day journey across Nevada’s Route 50, dubbed “The Loneliest Road in America” by Life Magazine in 1986.
In a four-part series, we debuted the works he created on the road across Nevada and explored their making.
05/05
04/05
03/05
02/05
01/05
Visit Colorado
Visit Colorado and Atlas Obscura partnered to create a documentary profile about Scott Harrison, a Vietnam War veteran who built a magical carousel in his picturesque hometown of Nederland, CO.
The piece tells the story of Scott’s inspirational journey from soldier to self-taught carver and how he made his dream carousel a reality, bringing joy to his community and inspiring thousands of visitors to Nederland every year.
05/05
04/05
03/05
02/05
01/05
Discover Puerto Rico
Discover Puerto Rico partnered with Atlas Obscura to create an enchanting podcast episode exploring San Juan Sound—an iconic studio that echoes the island’s centuries-old musical culture, and may contain a jukebox-loving ghost.
Our host Dylan Thuras joined author Eddie Rivera and producer Matteo Burr on a walk through time to celebrate and discuss the island’s rich musical history.
San Juan Sound Podcast Episode
Studio Obscura
Offerings
Audience
Studio Obscura
Offerings
Audience
Studio Obscura
Offerings
Audience
Studio Obscura
Offerings
Audience
Continuing our shared commitment to sustainability, we partnered with some of YouTube’s biggest global creators to explore eleven places of natural wonder, broadcast to millions globally across YouTube.
Eco-excursions were tied to an NGO fighting to protect the vital habitats, landscapes, and waterways we visited.
05/05
Grand Garnisher Tour
Atlas Obscura’s in-house creative studio creates game-changing content and turnkey marketing solutions for travel, tourism, and brand partners.
The Night Garden of Serenissima
The Carousel of Happiness
Brands
Travel and Tourism
Our Work
Brands
Our Work
Brands
Travel and Tourism
Our Work
Brands
Travel and Tourism
Our Work
Brands
Travel and Tourism
(Quantcast)
Obscura Studios
Our Mission
Services
Audience
Contact
In the Element
05/05
01/05
02/05
03/05
04/05
Contact
Contact
Contact
Contact
The Definitive Guide to the World’s Hidden Wonders
A Global Community of Curious Travelers
Uncovering Extraordinary Places
Exploring Unexpected Food and Drink
Storytelling formats leverage our signature voice, unique perspectives and angles
Digital Content
Engaging assets built for Youtube, Instagram, Facebook, and Pinterest
Social Media
Bespoke video content produced by our Emmy-award winning entertainment team
Dynamic Video
Snackable storytelling on Apple’s #1 Travel Podcast
Podcast
Curated experiences packed with discovery on iOS and Android
App
Head-turning creative bridges the gap between digital and offline
Out-of-Home
Intimate and large-scale events with a unique artistic vision
Immersive Experiences
Premium products from
glossy coffee table books to comprehensive visitors guides
Print
Not Your Typical Travel Guide
Best Travel Podcast
World's Most Innovative Companies of 2023
Establishing An Entirely New Frontier for the Industry
The Hype is Real
We created a video campaign that celebrated the joy of post-pandemic return to travel, captured through celeb talent as they rediscovered adventure on unique road trips with their families.
This full-funnel campaign rooted in a cinematic video and branded content series documented their journeys as they hit the open road in their Land Rover Discovery.
CAMPAIGN IMPACT
“Creating fresh and innovative ways to discover Los Angeles through keepsake materials.”
- Forbes
03/03
02/03
01/03
Atlanta Convention & Visitors Bureau
Atlanta Convention & Visitors Bureau wanted to increase the amount of Atlanta content on our site, so we added 14 new hidden wonders to our Atlas which live on our site forever.
We also recorded a custom podcast episode about the Battle of the Cyclorama, examining a 150-year-old immersive painting in the Atlanta History Museum.
05/05
04/05
03/05
02/05
01/05
Starbucks
Gastro Obscura Tries: Olive Oil Coffee
In a first-of-its-kind culinary spin on our fan-favorite video franchise, Gastro Obscura Tries: Olive Oil Coffee awakened curiosity about the Starbucks brand and its newest product, Oleato.
Gastro Obscura editor and host, Rachel Rummel, gained special access to the Starbucks Tryer Lab and Support Center to experience Oleato for herself and explore how this innovative beverage came to life. Our feature article dives deeper into the unexpected alchemy of pairing coffee and extra virgin olive oil.
CAMPAIGN IMPACT
02/02
01/02
Travel Texas
Big Wonder
In a groundbreaking co-op partnership with Travel Texas and 12 unique DMO partners, we launched Big Wonder, a collection of videos, stories and itineraries that explores the fascinating places that make Texas larger than life.
Starbucks
Atlanta Convention & Visitors Bureau
Travel Texas
Starbucks
05/05
04/05
03/05
02/05
01/05
Starbucks
Gastro Obscura Tries: Olive Oil Coffee
In a first-of-its-kind culinary spin on our fan-favorite video franchise, Gastro Obscura Tries: Olive Oil Coffee awakened curiosity about the Starbucks brand and its newest product, Oleato.
Gastro Obscura editor and host, Rachel Rummel, gained special access to the Starbucks Tryer Lab and Support Center to experience Oleato for herself and explore how this innovative beverage came to life. Our feature article dives deeper into the unexpected alchemy of pairing coffee and extra virgin olive oil.
Travel Texas
Discover Atlanta Convention & Visitors Bureau
02/02
01/02
Travel Texas
Big Wonder
In a groundbreaking co-op partnership with Travel Texas and 12 unique DMO partners, we launched Big Wonder, a collection of videos, stories and itineraries that explores the fascinating places that make Texas larger than life.
03/03
02/03
01/03
Discover Atlanta Convention & Visitors Bureau
Atlanta Convention & Visitors Bureau wanted to increase the amount of Atlanta content on our site, so we added 14 new hidden wonders to our Atlas which live on our site forever.
We also recorded a custom podcast episode about the Battle of the Cyclorama, examining a 150-year-old immersive painting in the Atlanta History Museum.
Case Studies
Campaign Impact
Campaign Impact
Campaign Impact
Campaign Impact
Campaign Impact
Campaign Impact
Campaign Impact
Campaign Impact
A
B
C
D
E
F
G
H
I
J
K
B
C
D
E
F
G
H
I
K
J
Travel and Tourism
10x
greater Instagram reel engagement versus Atlas Obscura’s benchmark
120%
higher video engagement than industry average
+8%
increase in Brand Affinity and Recommendation Intent
90%
Brand Recall
500
Attendees
77M
Earned Media Impressions
CAMPAIGN IMPACT
90%
Brand Recall
+11%
Purchase Intent
MILLIONS
Thrillist, Adweek, Digiday
CAMPAIGN IMPACT
NPR
called it a WOW event of SXSW 2019.
CAMPAIGN IMPACT
OF EARNED MEDIA IMPRESSIONS*
12
Texas DMO partners
4.5x
Articles outperformed industry engagement standards by 4.5x
80
Pieces of Content
15x
Video engagement exceeded industry standard by 15x
CAMPAIGN IMPACT
The Last Ice House episode, won a regional Emmy Award
CAMPAIGN IMPACT
We created a video campaign that celebrated the joy of post-pandemic return to travel, captured through celeb talent as they rediscovered adventure on unique road trips with their families.
This full-funnel campaign rooted in a cinematic video and branded content series documented their journeys as they hit the open road in their Land Rover Discovery.
10x
greater Instagram reel engagement versus Atlas Obscura’s benchmark
90%
Brand Recall
120%
higher video engagement than industry average
+8%
increase in Brand Affinity and Recommendation Intent
CAMPAIGN IMPACT
500
Attendees
77M
Earned Media Impressions
CAMPAIGN IMPACT
NPR
called it a WOW event of SXSW 2019
CAMPAIGN IMPACT
We add sizzle and strategy to your storytelling through unique angles, an authentic voice, curiosity-inducing narratives, and spectacular settings you won’t find anywhere else.
86%
increase in “Atlanta” search depth on Atlasobscura.com
103%
podcast playthrough rate – indicating people listened to the episode more than once
32%
increase in Atlanta’s presence across our website and apps
5.5x
Time spent on Atlanta’s new Atlas place pages exceeded industry average by 5.5x
CAMPAIGN IMPACT
12
Texas DMO partners
4.5x
Articles outperformed industry engagement standards by 4.5x
80
Pieces of Content
15x
Video engagement exceeded industry standard by 15x
CAMPAIGN IMPACT
86%
increase in “Atlanta” search depth on Atlasobscura.com
103%
podcast playthrough rate – indicating people listened to the episode more than once
32%
increase in Atlanta’s presence across our website and apps
5.5x
Time spent on Atlanta’s new Atlas place pages exceeded industry average by 5.5x
CAMPAIGN IMPACT
EMMY
11
breathtaking natural wonders
5
continents
1 planet
a celebration of our 1 incredible planet on earth day
CAMPAIGN IMPACT
15x
1 Planet
a celebration of our 1 incredible planet on earth day
5
continents
11
breathtaking natural wonders
CAMPAIGN IMPACT
Campaign Impact
%
(Quantcast)
11.4M
(GOOGLE ANALYTICS)
monthly page views
4M
(GOOGLE ANALYTICS)
monthly unique visitors
11.4M
monthly page views
4M
monthly unique visitors
(GOOGLE ANALYTICS)
%
(Quantcast)
(GOOGLE ANALYTICS)
